Tiger Woods, the legendary 15-time major champion and 82-time PGA TOUR winner, has embarked on a groundbreaking journey alongside TaylorMade Golf, announcing the extension of their partnership to introduce an innovative lifestyle brand, Sun Day Red. This distinctive brand is set to redefine the landscape of premium apparel and footwear, embodying Woods' meticulous attention to detail and expertise in performance wear.

Sun Day Red is not just a mere collaboration; it's a standalone brand meticulously crafted from the ground up. The team at Sun Day Red is working closely with Woods to tap into his extensive knowledge, ensuring that the products reflect his commitment to excellence. The brand's logo, a symbol of Tiger's 15 major championship wins, adds an exhilarating touch to its identity.

In unveiling this venture, Woods shared his wealth of experience in refining apparel and footwear for optimal performance. He expressed enthusiasm about revealing previously undisclosed insights to the world. Sun Day Red, according to Woods, encapsulates a love for playing and competing, resonating with individuals who share these values, be it on the golf course or in life. The brand pledges to prioritize the athlete in all its product decisions, leveraging the trusted partnership with TaylorMade Golf.

Sun Day Red operates as an independent entity with its own dedicated team, including industry leaders like Brad Blankinship, now serving as the president of Sun Day Red. Blankinship, with a wealth of experience from leading brands like Quiksilver and RVCA, emphasized the brand's commitment to perfection and expressed excitement about changing the landscape of lifestyle brands.

The first line of Sun Day Red's men's apparel is slated for launch on May 1, 2024, available online in the United States and Canada, with plans for expansion into other markets and product lines. The announcement was made at Palisades Village in Pacific Palisades, Calif., just ahead of the Genesis Invitational tournament hosted by Tiger Woods.

‍