Goin’ to Miami: A Trip Down Super Bowl Fashion Lane
Miami has been host to 10 Super Bowl. 2020 will be the record setting 11th time the world’s biggest sporting event will be in Dade County, Florida.
With Super Bowl LIV taking place in Hard Rock Stadium in Miami Florida on February 2nd, let’s take a look at some of the Super Bowl & styles from each decade the NFL has descended on Miami with all it’s championship decadence.
In the 1960’s, Miami hosted both the second and third Super Bowls. In 1969, theNew York Jets defeated the Baltimore Colts 16-7 in Super Bowl III, and the NFL found it’s first fashion icon.
While the ‘Brady Bunch’ reflected the conservarive styles of the day, New York Jets quarterback Joe Namath was the one pushing boundaries & setting trends. On the field, Boradway Joe was the only player in the NFL to rock white cleats. On the sidelines, he rocked a full length fur coat. In fact, he rocked a lot of fur. PETA wasn’t really a thing then.
In the 1970’s, Miami hosted three Super Bowls, in ‘71, ‘76 and ‘79. In a cruel twist of fate, the Dallas Cowboys appeared in all three, only to lose each time, the last two times to the Pittsburgh Steelers. Amidst the electric fashions of the ‘70’s, Dallas head coach Tom Landry, with his sideline suits and feathered fedoras, found time and time again he and his team were out of fashion.
Women were wearing pleated trousers. Colors were brighter. Polyester was everywhere. Everything had a pattern, stripes, checks, criss-cross, you name it. But not Landry and his boys from Dallas. The man who ultimately snatched two NFL Championships from them, Steelers quarterback Terry Bradshaw, was a man of the times. He and his Steelers didn’t just follow trends, in the 70’s they were making them.
In the 1980’s, Miami hosted Super Bowl XXIII, where the San Francisco 49ers defeated the Cincinnati Bengals 20-16. In a decade that saw the domination of velvet & velour, the rise of the Cosby sweater and more neon colored aerobics singlets than can be imagined, the 49ers were kings. Coach Bill Walsh and quarterback Joe Montana set the trends destined to redesign the NFL for decades to come. Meanwhile, designers like Calvin Klein and Ralph Lauren set the fashion trends to define the decade.
Designers pushed limits while brands like Nike and Reebok fought for street-wear dominance. MTV spread trends amongst America’s youth like wildfires. Celebrities like Cyndi Lauper and Billy Joel established the 80’s as the decade of stylistic creativity. The trends asked the question, ‘is there a wrong answer?’ The ‘80’s, more so than any decade, was willing to ask that question. The answer is in the eye of the beholder.
By the 90’s, the Super Bowl had become what we know it as today. Marching bands were the halftime shows of yesteryear. In ‘95, Disney produced the halftime show to promote an ‘Indian Jones’ theme park ride. In ‘99, Gloria Estefan, Stevie Wonder and Big Bad Voodoo Daddy handled the big show.
In 1995, both the NFL and the San Francisco 49ers returned to Miami for Super Bowl XXIX, where the 49ers beat the San Diego Chargers 49-26. The Super Bowl was back four years later in ‘99. The Denver Broncos beat the Atlanta Falcons 34-19. This was the Broncos’ second consecutive Super Bowl win, and the fifth and final Super Bowl appearance for Broncos Hall of Fame quarterback John Elway.
In the 90’s, fashion and football collided in the electric personality of 49ers cornerback Deion Sanders. Dion had his fingers on the pulse of street fashion. Hip-hop was establishing itself as an integral thread of the American tapestry. The trends of the growing culture were embodied by ‘Primetime’ Sanders. The 1994 NFL Defensive Player of the year was arguably more iconic off the field than he was on it.
The 2000’s saw one Super Bowl in Miami. In 2007, the Indianapolis Colts defeated the Chicago Bears 29-17. Colts quarterback Peyton Manning was brilliant. The Chicago defense lead by linebacker Brian Urlacher was stalwart. The torrential downpour in Miami was epic. But, in the storming rain, it was Prince and his dancers “The Twinz” (Maya and Nandy McClean) who stole the show.
Prince is not indicative of trends. The artist had lived comfortably beyond the reach of trends for three decades at that point. Neither were the towering stiletto boots The Twinz danced in for 12 mind-blowing minutes particularly trendy. Stars like Brittney Spears, Lindsey Lohan and Justin Timberlake were the trendsetters. Streaky hair highlights and popped polo collars ruled.
Again, the 2010’s only had one Super Bowl in Miami. In 2010, Peyton Manning and the Colts were back for Super Bowl XLIV only to lose to the New Orleans Saints 31-17. This time, it was Saints quarterback Drew Brees’ turn to excise his demons and hoist the Lombardi trophy.
The 2010’s are barely a month ended. The 2020’s are only that old. What trends will we remember the ‘10’s for? Wedge heels? Dad sneakers? Mom jeans? What trends will define the ‘20’s? Will high fashion and streetwear continue their dalliance? Will we have any Broadway Joe’s or Primetime Deions emerge from the gridiron?
This years trendsetters on teams across the league have said their piece. Most of them will have to wait until next year to say more. That is, all the trendsetters of every team save two. With the 49ers and Chiefs stepping into one of sport’s brightest spotlights, let’s take a look at some of the freshest styles from both teams’ trendsetters.
Patrick Mahomes came into the season as the reigning NFL MVP. The spotlight hasn’t left him since his explosive first year as the Kansas City starter. Coming into what would prove a prophetic game against the Baltimore Ravens in week 3, Pat rocked a County of Milan crewneck sweatshirt, distressed Amiri jeans and Adidas shell-toe kicks. The Ravens would prove to be the NFL’s most dominant team posting a 14-2 regular season record. The Chiefs won this game 33-28. And guess which team has a hot date in Miami with the Lombardi Trophy?
Travis Kelce’s closet has as many audibles and different looks as coach Andy Reid’s playbook. On an off day, Travis rocks a Chinatown Market beanie and shirt, Études camo pants and Nike x Fear of God sneakers. Travis’ looks all year have varied from crispy to classic to crazy. This is one of the crazies. And he still makes it look fly. We love it.
The Electric Rookie has fit into Kansas City’s Legion of Zoom receiving core like a hand in a glove. En route to Detroit for a showdown with the Lions in week 4, Mecole brought along a cabana vibe to Michigan. Loafers with no socks, tapered trousers, a short sleeve, patterned shirt buttoned halfway and a wide brimmed hat combine for a Caribbean look. This style would be fitting in Cuba, or Miami. Fortunately for Mecole and the Chiefs, their trip to Miami us all booked.
The Three Horseman of San Fran Drip Patrol pose on the tarmac, their captain in the middle. Emmanuel Sanders has been among the NFL’s best dressed since his days in Pittsburgh. In San Francisco, Emmanuel has found worthy disciples in Deebo and Kwon. Posing here in Nike high tops, acid washed jeans, and a Louis Vuitton track top, Emmanuel and his boys show off their bags, preparing for their trip to Miami. Which is your style?
Most NFL rookies need time to build a pro style closet. But Deebo Samuel came to the big leagues ready to scrap with the big boys. His Paul Smith Design shirt & vest paired with Rhude track pants and Versace sneakers have the rookie looking like a fashion vet. It helps the swag when your team is 7-0, as the 49ers were in week 8. After this photo, the 49ers went bananas on the Carolina Panthers 51-13.
The Super Bowl has become more than it was at its inception in 1967. Today, it is as much a part of the American culture as it is a part of the NFL schedule. With pro football’s ultimate matchup set to take place in Miami once again, we will kickoff more than a game. We kick off a decade, with a fittingly iconic backdrop.