Founded in: 2018
Headquarters (HQ): Woodland Hills, USA
"I came up with the brand name based on my rough life experiences. At a young age, I learned life wasn’t easy. No matter how much I tried to please people it was never enough. People always respected my money but not my skin tone. Up's and downs with my family made me realize, we are all just human. I’ve had to learn not to take things so personally.
At the end of the day, life is just a TUFF CROWD.
I've always loved clothes, pulling outfits together, and wanted to be able to convey my style for all to access. Everything I design is connected to me and my life. I’m a simple guy so I wanted to make clothes that were high end but still me. Effortless, yet bold and controversial.
...Being cool is a TUFF CROWD, so I invite you to join the movement! " -B.J.