The Prada Group is synonymous with innovation, transformation and independence. These principles offer its brands a shared vision in which they are able to express their essence. A complexity of visions that has broaden the horizons of luxury, without any fear of facing contradictions, re-workings and passions.
A perspective that places at the heart of its inspiring and operative principles basic values as uncompromised quality, valorisation of labour and freedom of creative expression.Beauty, creativity and superior quality have always been the guiding principles of the Prada Group. We promote activities connected with arts & culture, and invest in a unique working environment, combining respect for individuals while caring for the places, preserving artisanal skills and supporting our brands' heritage, so that people can enhance their distinctiveness.