Ainy Naim established the ANZ brand, with a design perspective for a global audience. The brand reinvestigates heritage knitwear, fused with a love of the emerging hip-hop scene from 1980-1989 which is given a modern aesthetic through intelligent use of fabric and techniques, to create garments which are both distinctive and practical. Alongside this, the brand has an informed approach to luxury, looking to create garments with purpose and the ability to be part of a new narrative and stories. Creative Director, Ainy, is inspired by sportswear trends, multi-cultural society and the world around her, which plays an integral role in the ANZ DNA.
ANZ is designed in North London and produced in the UK through cooperation with family run factories. ANZ proudly creates small runs of individual garments, keeping product highly desirable and collectable. ANZ is stocked in leading boutiques and retailers globally and has received an international fanbase including VIPs and media.